herwrittings:

CREATIVE PACKAGING?
 

At BrewDog we want to push the boundaries and challenge people’s perceptions about what beer is and how it can be enjoyed. We ultimately want to show people that there is an alternative to the mainstream, generic beers and make other people as passionate about craft beer as we are. We have pushed the limits of beers in many directions, ultra hoppy low abv beers (such as Nanny State), Islay Barrel Aged Stouts, Ageing IPAs on the Ocean and doing off the wall collaborations…

Another area we have explored is extreme ABV brewing. Using clowns, penguins and polar bears we have frozen, hopped and oak aged stronger beers than have ever before been made in the history of beer. 

The striking packaging was created by a very talented taxidermist and all the animals used were road kill. 

via[x]